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Monthly Newsletter - September 2013

In this month's newsletter we are publishing a guest article by Terry Irwin of TCii

 How to succeed in international markets

In today’s rapidly changing global business environment, many businesses are attempting to sell their products across international borders. Unfortunately, not all companies are successful in their attempts to accumulate market share.

There are definitely dos and don’ts to conducting business in foreign countries. Many companies with terrific products or services fail miserably because they don’t take into account several components that are critical to success.


Why Russia offers great opportunities to UK businesses

Russia is the UK’s fastest-growing major export market and the third-largest export market outside Europe and North America. It presents favourable cross-sector opportunities, some of which are unique in scale. The government’s economy modernisation and infrastructure development agenda, underpinned by the appetite of 140 million consumers for quality services and goods, generates a need for international expertise and products.

Despite slowing growth and reduced public and private investment programmes, opportunities do remain due to the Russian oil and gas boom. With its rich natural resources, well-educated workforce and reforming industrial base, Russia has the potential for substantial future growth, and remains a very attractive long-term market for British exporters and investors.

Seven top tips for international success

TCii has substantial experience of doing business in Russia. In particular, our CEO Terry Irwin worked for several years as Director and Country Manager for Russia for a leading multinational company. Our recommendations for achieving success in the Russian market are the same as those for all international markets:

1.    Think globally, act locally. The biggest mistakes happen when you miss either of these two points. Develop big growth strategies, and then tailor them to a local approach.

2.    Locate and use a cultural informant. Be sure to pick the right person – one who lives locally and has significant contacts in the country you’re entering.

3.    Be innovative and flexible with structure, timing and investment. Focus on how you conduct business, since the way you structure your business in your home country may not work in other cultures.

4.    Be familiar with local business customs and laws. By understanding how these things relate to your product, you can minimise future obstacles.

5.    Recruit skilled nationals. To be more successful and competitive, try to find local workers and avoid exporting employees to the country you are newly entering.

6.    Provide technical training for foreign key executives in your home country. If you enable your foreign senior executives to experience your company headquarters first-hand, you are more likely to have similar results in other locations around the world.

7.    Remain selective and strategic with all methods of market entry. Research and critically evaluate potential markets before taking action.

For more information on any of the points covered in this article, please contact TCii on 020 7099 2621 or at This email address is being protected from spambots. You need JavaScript enabled to view it. , or visit



 5th October – Teachers' Day in Russia

It is believed that teaching is one of the most challenging (and often one of the least appreciated) professions and it is a matter of fact that daily routine of every teacher is an endless effort to change somewhat unruly bunch of kids into wise, reasonable and self-confident young people. And because this mission is not always the easiest one, governments in many countries decided to show their appreciation of the teachers' occupation by establishing the Teachers' Day.

In Russia the Teachers' Day is called День учителя (Den' uchitelya) and since 1994, when UNESCO established the World Teachers' Day, is celebrated on October 5th. The tradition of celebrating the Teacher's Day is much longer though, as it was already very well established during USSR times, when it was celebrated on the first Sunday of October.

On the Teacher's Days students show their appreciation to the teachers by giving them small gifts, ‘thank-you’ cards and bunches of flowers (yes, mind you - Russians love giving gifts and flowers on any occasion!). Pupils also decorate classrooms, write their greetings on blackboards, sing songs and tell short rhymes to their favourite teachers. Best students sometimes also teach classes instead of teachers on the Teacher's Day. It doesn't only give them an insight to the profession, but it also allows them to 'take revenge' on teachers and show them how funny sometimes the latter might look or be perceived.  

Since 1989 the occupation of teacher is in Russia also popularized by a competition called “The Teacher of the Year” (Учитель года/Uchitel' goda). The contest is organised by Russian Ministry of Education and the aim of the competition is to identify, support and promote the best school teachers, spread their educational experience and increase the prestige of this difficult occupation.

Russia4Brits project logo


We are more than happy to announce that preparations for our new project - Russia4Brits - are in a full swing.

The non-commercial project launched by Russia Local in partnership with the on­line information agency Russia Beyond the Headlines as well as by the number of other organisations and companies (see intends to promote the interests of international cooperation and cultural exchange in a unique and inspiring way.

The project takes the form of a nation-wide competition in which students at British schools, colleges and universities must produce a creative work on the theme of Russia, her culture or history, using the help of Russian mentors and students as they undertake research and develop their ideas. Through such cultural exchange, the project aims to support not only the future of Russo-British but international relations more broadly.

Participants will be offered a list of inspirational, challenging and sometimes provocative topics, which can be used as a springboard for their submissions. Children will be trying to find answers on such questions like Image of Russia in the world. What can Russia inspire people to? What is in Russia for me? Business opportunities in Russia. UK-Russian relations. What's the media coverage of Russia like? As the media creates a sometimes unpleasant image of Russia, how can you, as a young generation, change it? etc.

You can find Russia4Brits on Facebook or follow us on Twitter.

For further information please contact This email address is being protected from spambots. You need JavaScript enabled to view it.


 The Love Girl Image New Russian in London


'The Love Girl & the Innocent' by Aleksandr Solzhenitsyn

The first London production in over 30 years, this brand new version of The Love Girl & the Innocent is a gripping love story set against the struggles of sex, power and survival.

Russia. 1945. Nemov is serving a 10 year sentence.

Conscripted as chief of his work group, Nemov is confronted with the prison system’s hypocrisy and his loyalties are pushed to the limits.

How long can he stand up to the brutality and injustice of the camp and a regime that thrives on power, corruption, and sexual amorality?

When Nemov meets Lyuba, one of the women prisoners – a “love girl”, he is tempted further, and forced to betray his own moral integrity.



Playwright Aleksandr Solzhenitsyn was a Russian writer who was imprisoned for his criticism of the Soviet dictator Joseph Stalin, and later exposed Stalin’s prison system in his novels and spent 20 years in exile. In 1970, he was awarded the Novel Prize for Literature. He is best known for the novels The Gulag Archipelago, One Day in the Life of Ivan Denisovich, The First Circle, Cancer Ward and The Red Wheel. Other works include A Storm in the Mountains, An Incident at Krechetovka Station, Matryona’s Place, For The Good of the Cause, The First Circle, Prussian Nights and Two Hundred Years Together. He passed away in 2008 at the age of 89.

DATES: 10th October to 2nd November, 2013

8pm, matinees at 3.30pm


Southwark Playhouse
77-85 Newington Causeway
London, SE1 6BD

TICKETS: £10 (previews), £16, £14



Business Opportunities around Major Events in Australia

We are pleased to draw your attention towards our partner's exciting event which takes place on Tuesday 1st October 2013 in Central London.

With the upcoming Asian Football Cup, Commonwealth Games and Cricket World Cup in Australia, this briefing will focus on what opportunities there are for UK companies in Australia and what it takes to operate in this market.

In line with all MEI events of this nature, this is an excellent opportunity to network with colleagues who are also interested in this market and who may make an ideal partner for you.

Visit this link to reserve your place: or let us know about your interest and you'll be given 20% off.



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